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Tell me what you want, what you really, really want


We did it! The giant, apocalyptic, history-making, super-election is over!

Some people voted, some didn’t. Lots of people used most of them found their polling station!

We’ve taken a look at the feedback we received over the election period. From WDIV, we had 447 pieces of written feedback, and 1052 for WCIVF. Here are the numbers:

We covered more council areas than ever before this year, covering 100% of Welsh and Scottish Councils, and 91% of councils GB-wide which translates to 79.63% of the voting age population.

We had 1815982 postcode searches that returned a result out of 2082922 total searches throughout Monday-Thursday of election week. This is higher than total searches for the 2019 European Elections and 2019 Local Elections.

To gather feedback from the users, we asked those whose postcode retrieved a response ‘Did You Find What You Were Looking For?’.

96% of users (from council areas from which we had received data) said that they found a useful resource. This is an increase of 6% from the 2019 General Election.

Where Do I Vote: Did You Find What You Were Looking For?
Found what they were looking for Percent
Yes 96%
No 4%

For WhoCanIVoteFor, we asked the same question. For the period 00:00 Monday 3 May to 22:00 Thursday 6 May, a whopping 67% of users claimed they had found the resource useful. This is a 14% increase from the 2019 General Election (if we take into account feedback received over the week following the election, this drops to 57% - people were unhappy that the results count took so long).

WCIVF Did You Find What You Were Looking For?
Found what they were looking for Percent
Yes 67%
No 33%

And we had some great written feedback!

  • The article answered all the questions I had about how to vote, super clear & concise information
  • I wanted the location of the polling station and I got more
  • Very helpful for a first time voter. Thank you
  • It did what it said on the tin!
  • Very efficient, wouldn’t normally leave feedback but think this is a very handy website
  • It would be useful to have this site tagged in all voting media and socials
  • Great to have clear and useful information in one place
  • This is the only website that gave me all the information I was after including links to party manifestos
  • This is a very helpful source of information
  • Until I looked this up I had no idea who was up for election!!
  • I find politics a difficult topic to understand, and not only is this website a simple layout and design, you also outline what each of the elected people’s roles will entail

And while we don’t ask to be rated, we won’t shy away from these numbers:

  • All the information I needed in one place! 10/10
  • Simple and full of information 6 starts
  • Very good indeed! 100%

Now you’re just stroking our egos…

  • You’re simply the best!

We’ve worked hard this year to make our resources as clear and accessible as possible so we’re really glad to have some positive feedback from users. WhoCanIVoteFor got a makeover this year amongst other changes to improve layout

  • Easy to navigate, great dynamic design. I didn’t struggle on my cell screen at all
  • With a member of the family with learning difficulties that is able to vote, this information is really helpful to prepare her so she can vote
  • Clean and easy to read, especially for a dyslexic!

People love a map!

We ask councils to provide us with UPRNs to accompany their polling station locations which helps us to produce a map for our users. Not all councils are able to do this and so our map coverage is patchy. But when we do show a map, there’s few complaints:

  • Very nice and functional map!
  • Loved the incidental information, such as the map and the estimated travel time from your home to the polling station. The link to the cycling journey planner site was a great addition
  • The map is very clear
  • Great map!
  • Needed the map
  • I haven’t a voting card so without this info I could not vote and the map show me how to get there
  • Lovely clear map
  • Love the postcode search and map showing how to get there

But as with everything, you want what you can’t have!

  • A mapping link would be additionally useful
  • I know the address of the polling station but I don’t know where that is, no directions given on google maps
  • It’s position on map would be helpful too

This does tell us that the map feature is in demand and we should increase our efforts with councils in future elections to send us UPRNs for the polling stations to grow our map coverage.

This year was also the first time that our resources were available in the Welsh language, and got our first ever piece of feedback in Welsh!

  • Llawer o bobl ddeithr wedi symud i’r ardal yn pleidleishio

which translates loosely to “lots of incomers who’ve moved to the area are voting” which isn’t particularly useful feedback but the more that vote the better!

Where on Earth have you been?

We also asked our users where else they looked on the worldwide web to find information on this year’s elections. We had 698 users leave comments of varying usefulness…444 people gave us a source they had previously used to gather information about their candidates. The biggest takeaway- our users found information on our websites that they couldn’t find anywhere else!

  • I spent ages looking for this information on Links from BBC News and council websites Can’t even remember how I found this but will add to my favourites. Thank you
  • Yours was the most helpful - thank you. (Independant, BBC, Guardian)
  • I binned my polling card and didn’t know where to go - my local council site didn’t have the information but you were at the top of the google search I did and had the exact info I wanted. Great
  • Great worked better than the council website
  • Thanks, Manchester’s website doesn’t recognise my postcode!!
  • Much better than Mendip’s official page, which gives voter numbers and codes, with no addresses
  • I’ve tried bbc politics and bbc Essex and party websites no candidate info Its shocking
  • Both sites drove me up the wall and failed to answer my question, who was standing for election. Your website was quick, easy, clear and answered the question of who was standing for election. If you can do it simply and easy to use, why can’t HCC and TVB?

Unsurprisingly, most users used their council websites as the first point of call, with almost a quarter including them as a source they had previously used.
Only 3% of users stated campaign leaflets or physical manifestos as a source of information, highlighting a clear move by parties towards online campaigning. Unfortunately, as users have told us, there is very little online information being provided by candidates, political parties, and the media to fill the gap left by the reduction of face to face campaigning.

What other sources did you use?
Other Sources Percent
Local Council Websites 23%
BBC 13%
Local Press and Media 10%
Social Media 9%
Political Party Websites 5%
Gov.UK 5%
Campaign Leaflets 3%

What we could do better:

WhereDoIVote received very little negative feedback this year, but we know there are always ways we could make voting easier and more accessible.
A number of users gave us feedback that our resources do not have information on whether a polling station has disabled access points and facilities.

  • Information about parking facilities and access for disabled would be useful
  • disabled access

Adding this feature would require councils sharing further information on the disability access of venues which would be a great step towards voter accessibility for all.

WhoCanIVoteFor feedback overwhelmingly, and rightly, voices an issue with the lack of candidate information available to the public, especially in a pandemic election cycle with fewer candidates out on the streets. Many voters had little or no information on any of their candidates this time around, making it difficult to choose who to give their vote to.

  • I wanted to see the candidates profiles and manifesto
  • Wanted to know more detailed information on the individual candidates & their ‘suitability’ for work with the crime commission .. nothing available here other than names!
  • Who are these people?
  • How can we be expected to vote for a name and a picture?

Much of the feedback, however, has nothing to do with our resources at all. Many are frustrated with their council, voice their distrust with politicians, share their political views on candidates, and tell us who they are going to vote for and who they definitely won’t be.

What questions would you ask our users? We’re always looking for new ways to test our resources and improve them year on year. Let us know by…uh…leaving us some feedback?

Mostly, we’re just glad to know one other person in the country thinks elections are cool

  • Cool

Photo by Volodymyr Hryshchenko

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